Entrepreneurship in and outside Science

Course schedule

Dates Start time End time Coordinator registrations  
2, 3 and 23 October 2017 Yvonne Smolders 12 Apply

Course description

Entrepreneurship is a key element to drive innovation. Next to demonstrating scientific excellence, young academics with an entrepreneurial attitude can often contribute directly to more societal relevance and economic impact based on their research. In this way it can be seen as an addition to your personal career development in academia. But also for those who do not want to stay in academia, entrepreneurship and entrepreneurial skills can support in acquiring new positions or even setting up one’s own business.

This workshop focusses on whether participants have entrepreneurial skills, if they can be developed and whether the participant has the entrepreneurial drive. Accordingly the workshop looks at the different manifestations of intra/entrepreneurship in academia, private companies or in an start-up context. Finally we will progress to opportunity recognition and the art of business modelling, where we also use your own research as building material for creating opportunities.

The overall aim is to inspire, develop and act! WGS is presenting the workshops on Entrepreneurship in cooperation with the StartLife Centre of Entrepreneurship, part of the StartLife Foundation. Before the start of the course, there will be a career assessment by Meijer en Meijaard. This assessment is included in the course fee. If you recently participated in this assessment (either as Career Assessment (organised by WGS) or as part of the course Career Perspectives (organised by WGS), you will get a reduced fee.

General Information

Target Group: PhD candidates and Postdocs who are curious in what a career in entrepreneurship and business has to offer
Group size: Max. 24 participants
Course duration: 3 days
Language: English
Credit points: 1.4 ECTS
Self-study hours: maximum 8
Name lecturer: Gitte Schober (StartLife Center of Entrepreneurship / Wageningen UR)
Venue: Impulse, buiding 115 Wageningen campus


Awareness – which skills and competences are needed (3 blocks of 4 hours)
Orientation on entrepreneurship in industry and start-ups
Set-up idea generation / business model canvas
Assessing your entrepreneurial attitude and using scientific ideas for entrepreneurial pathways
Working on your own profile towards a personal plan
Creating a team based on your own expertise and skills

Detailed programme


Day 1

Block 1 – Entrepreneurial basics: idea and entrepreneurs

  1. Basics of the entrepreneurial mind-set and using entrepreneurial skills and competences – Gitte Schober, StartLife
  2. Feedback on career assessment and development – Jessica Tummers, Meijer & Meijaard
  3. Personal development plan: results from your M&M analysis compared to the entrepreneurial mind-set: what’s there and what needs to be developed - all


  • Skills and competence profile for an entrepreneurial mind-set
  • Personal development plan

Block 2 – Entrepreneurial basics: entrepreneurial teams and development tools

  1. Working from an idea towards a product or service: pitch your idea – Gitte Schober/ Thomas van den Boezem
    1. Basics of pitching in the ad lib value proposition within the business model canvas
  2. Choose 6 ideas to form teams to work on during course – Gitte Schober/ Thomas van den Boezem / Jessica Tummers
    1. What is needed to make a success from your idea? Which skills and competences are needed for an effective team based on your own individual assessment results?
  3. Team DISC  and team formation: Build en effective team by compensating for missing skills and competences within the team – going from individual strengths to team strengths – Gitte Schober / Jessica Tummers
  4. Pitch of the selected idea’s with the formed teams


  • Idea selection from pool
  • Optimal team profile and development goals
  • Working towards proposition development as a team

Day 2

Block 3 – Business models and the customer perspective

  1. How to pick up an initiative as an entrepreneur: from idea to project to business: using the Business Model Canvas and lean startup method – Thomas an den Boezem
  2. Introduction to being an entrepreneur in industry or with your own company - Basics of innovation processes in science, industry and startup – Gitte Schober
  3. Entrepreneurship in a global context: cultural dimensions – Gitte Schober
  4. Develop your proposition using the BMC


  • Idea positioning
  • Working towards proposition development as a team
  • First proposition pitch in the BMC model

Block 4 – Revenue models and growth strategies

  1. Business models and tools for start-up and valorisation, financing your idea – business models and revenue models
  2. Pivoting in the lean start-up context
  3. Using customer and end-user insights
  4. Develop and pivot your BMC


  • Proposition development from an scientific idea to a product / service / policy
  • Second proposition pitch in the BMC model: Customer focus
  • Team evaluation and team roles based on your PDP and TDP
  • Things to do in the intermission - Homework

Day 3

Block 5 – Integration and scenario’s for further development

  1. Pivot or not?
  2. Next steps, missing piecesPrep your presentation, show PDP and TDP


Block 6 – Final presentations

  • To the jury: experts, start-up's and personal coach (M&M)
  • Feedback on BMC, idea development and personal and team dynamics (PDP and TDP)


1) Reduced fee including assessment: PhD candidates of Wageningen University with an approved Training and Supervision Plan (TSP) and postdocs of Wageningen University that are registered at one of the graduate schools of Wageningen (EPS, PE&RC, VLAG, WASS, WIAS, WIMEK) € 350
2) Full fee: All other PhD candidates / post-docs and staff of Wageningen University € 700
3) Extended fee: All other participants € 1400

Fee includes study and training material, coffee/tea and lunches and an assessment.

Cancellation condition:

Until six weeks before the start of the course, you can cancel free of charge. After this date you will be charged with the “Full Fee”. 

Exemption of payment:

  • When you already started the assessment, you can finish the assessment as a stand alone career assessment.

  • For PhD’s and post-docs of Wageningen University: when you have a valid reason (circumstances beyond your control) to cancel, you will be charged the reduced fee. In this case a written statement of the supervisor/superior is required.

Note: When you do not have a valid reason to cancel or do not show up at courses that are free of charge you will be charged with €100.


For more information please contact yvonne.smolders@wur.nl